Our Story

by emmi. began with one simple idea, to create beautifully designed bathroom essentials that make everyday family moments feel a little softer and seamlessly blend into your home interior.

After becoming parents to our beautiful daughter, we realised very quickly bath time products were often either brightly coloured, cluttered or lacked the quality and thoughtful design we wanted in our home. We wanted to create something timeless and unique but without compromising on safety and quality. 

That’s why we created our Signature Wave kids non slip Bath Mat.

Crafted from premium silicone with a soft, calming design, it’s made to provide comfort under little feet whilst bringing a sense of soft luxury into your bathroom interior. The wave ribbed texture offers an additional sensory experience for your little ones to enjoy during bath time and creates an engaging experience for the whole family to enjoy. 

Our mission is to elevate the baby bathroom space for parents, we take so much pride and care in all other spaces in our home when it comes to our little ones, the bathroom finally deserves to be a space you are proud to show off and finally have the chance to blend the space with the remainder of your home.

We are so excited to bring you along this journey with us!

From our family to yours,
with love,
by emmi.